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09/20/2002 Entry: "In which we mock Honda's crappy Internet marketing even more"

More evidence of Honda's crappy Internet marketing. I've changed the poor guy's name to protect the guilty.

Wow, HONDA MARKETEER, I bought an Insight from Bill Page Honda at the end of July. I made the request at Honda.com probably at the end of May, so that's a four month turn around time. I stopped expecting a response after two days. You guys must be using Carrier Pigeon IP, with the poor little birds having to fly all the way to Japan and back. This is the second time Honda marketing has contacted me after I've already made the purchase. I have almost 3000 miles on it now, and I've been real happy so far. I've getting 54 mpg on my daily commute, and the lifetime average mpg is up to 51.4 now. I even gave Brown Arlington Honda some free advertising a while back !

HONDA MARKETEER wrote:

Hi JUDE NAGURNEY,

Thank you for your interest in the HONDA INSIGHT - IN02. My name is HONDA MARKETEER and I am the Internet Manager here at Brown's Arlington Honda. I have reviewed your request submitted through Honda.com and I am committed to making your car buying experience pleasurable and hassle free. I will be contacting you shortly to confirm specifications and equipment on the HONDA INSIGHT - IN02. Once I receive comformation of your vehicle selection, I will be happy to discuss vehicle price and availability. It is important that I have the correct model and trim level so that I can quote an accurate Internet price for you. Together we will set up an appointment so I can present your requested vehicle to you. In order to serve you most efficiently, I will be happy to do most of the necessary paperwork via e-mail,phone and/or fax prior to appointment.
I look forward to assisting you with your new car purchase. If you have any questions, please feel free to contact me via telephone and/or e-mail.

HONDA MARKETEER
Internet Sales Manager
Brown's Arlington Honda
703-247-1148
www.ArlHonda.com