Have you ever wondered what you could be thinking about if your poor brain wasn't being bombarded with ads all the time ?
I suggest you do the following simple experiment. When you finish reading this paragraph, do not move your head, and just let your eyes wander around and count how many logos or ads you can see without moving a muscle. Notice the logo that's no doubt stuck on your computer monitor. Look at your mouse, your mousepad, your modem, any pens that may be around, books, yo-yos, the odd do-dads you may have on top of your monitor. Whatever. I've been trying to cut down on the number of logos I see for a while now, and I just redid this experiement, and I could still find seven of them on my desk top.
If you're haven't started trying to cut down on your advertising memes, I wouldn't be surprised if you found around 15 logos trying to sell themselves to you. I suggest you try this experiement in a couple rooms in your home, perhaps while you're taking a shower, or first thing in the morning when you've woken up, but not gotten out of bed yet. If you're a run-of-the-mill American, I think you'll be shocked to see how many logos are creeping their way into your subconscience as you lounge around the house.
So what, so there are a bunch of logos all around me, what of it ? Well, I consider a logo a form of advertising, a rather subtle reminder that you bought a vendor's product once, so why not do it again the next time you're able. And I don't like being subjected to advertising, especially not in my own house, especially by products that I've already paid for, especially when I'm not getting anything in return.
I will accept advertising when I'm researching products in preparation for a purchase, and when I'm actually shopping. I will not accept it everytime I look at the clock, put on my underware, shampoo my hair, and brush my teeth. It's unacceptable.
Ah, but advertising is unavoidable, it's everywhere, you can not get away from it. Perhaps so, but that seems so defeatist. Why not at least try. It might be fun, and at the very least, you might be able to share your experiences on some quirky little web site somewhere. So, that's exactly what I've started doing, removing each and every logo and advertisement from my house that I can, as an odd sort of hobby, and since I'm such a nice guy, I'm documented it all for you here at this site.
Please have a look around, let me have your suggestions, and if you dare, try implementing a couple of the unbranding methods.
This is a web log of my daily adventures in unbranding. It should prove humorous if nothing else. See how I'm going about removing myself from the depths of advertising hell.
This is a catalog of methods for unbranding yourself. It is being built up incrementally based on my daily adventures. Compacted into short, easy to read templates, so you too can go about unbranding yourself.
The inventory for the unbrander toolbox. All the goodies you'll need to rid yourself of unwanted ads in the privacy of your own house. Again this is being built up incrementally as new tools are discovered.
This is a catalog of products which I haven't discovered a good way to unbrand. If you have any suggestions for any of the items listed on this page, please send me a note !
When you need more memes than this site can delivery, go surf at these sites.