The pwan's personal unbranding method

Donate to Charity

 
 
Problem: Sometimes you can't get the logo off a product, but the product is still usable, only you can't bring yourself to use it.
Context: There has to be a balance between the mental environmental pollution caused by advertising, and the all too real physical pollution caused by overflowing landfills.  
Forces: If the product is too worn out to be of use to anyone else consider making rags.
If there's not any secondary use you can put the product too at least consider recycling it.
Solution: Drop off the products you can't unbrand to the local thift shop.  
Tools Needed: N/A
Skill Needed: Knowledge of where the thift store is.  You may want to keep in mind that some thifts have religious agendas that you may not want to support with donations.
Payback: The cost is very low and the return is mainly symbolic.  On the one hand you can't use the product anymore, but then you wouldn't have given it away if you really wanted to use it.  Instead what you'e done is made the branded product a little less cool.  Instead of beautiful people using the products, underpaid and unemployed people much closer to the product's production side will be seen using them, and this can't help but break the brand's illusion.
 

http://www.pwan.org/unbranding/methods/donate_to_charity.html
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