| Problem: |
There's a logo on the packaging of some product you don't
want to look at anymore. |
| Context: |
Sometimes the bothersome logo is on the packaging instead
of product itself. This is true of many food products such as rice,
raisins, and sugar, as well as many office supplies such as paperclips,
and rubberbands. In these cases it's very easy just to switch or
remove the packaging to get rid of the logo. |
| Forces: |
This is a neat method because it shows how unbranding is
sustainable. Let's say you've taken the time and effort to remove
the logos from something like your shampoo bottle. Eventually you
have to buy some more shampoo. Ughh, another logo infested bottle
to deal with ! But no, that's not a problem - you can just repackage
your shampoo into the clean bottle, and recycle
the dity bottle.
There are also connections to buying
to unbrand, since the fact that you are going to transfer the product
out of it's packaging once you get it home helps you focus more on the
contents of the packaging.
Repackaging products should happen as soon as possibile after unpacking
groceries so the offensive labels are in your house for as little time
as possibile.
|
| Solution: |
Find an empty logo-free container and tranfer the product
from the logo-infested container to the clean container. Really,
if this needs to be spelled out for you, you have problems. |
| Tools Needed: |
Empty containers, suitable for storing the product in question.
In many cases, containers already cleaned from removing
logos method work well here.
Sandwich baggies
make good containers for paperclips and rubberbands. |
| Skill Needed: |
The ability to move the contents of one container into a
different container. |
| Payback: |
This method has a very high payback, since it is highly
self-sustaining - you get to extend the investment involved with unbranding
some initial containers. |